How can we refresh the Listerine brand?
Your smile is the missing link to achieving your wellness potential
We’re in a wellness-obsessed society. Why don’t our oral care practices reflect that?
The mouth is the body’s most common entry point for infection, and brushing alone can’t kill disease-causing bacteria. If our mouths are the missing links to achieving our total body wellness potential can Listerine become Americas first mouth-coach?
We took Listerine from a sink ornament to a wellness staple by inspiring apathetic brushers to dust off that mouthwash in their cabinet and embrace the minty burn. Because a healthy mouth, means a healthy you.
Tool kit \\ Man on the Street interviews, Qualitative + Quantitative research